January Monthly Marketing Report

With the holidays now behind us and already one month into the spring semester, it’s time for another monthly marketing report from UMC. The new year saw an influx of new leads and applications submitted primarily by DC and graduate student prospects, which is typical for January. Social media engagement dropped in December due to fewer events going on in the month to post about. We’re experimenting with new forms of digital advertising as recommended by one of our vendors, which has helped boost web traffic. This should also help us identify areas we can improve goal conversions through fresno.edu. In future reports we’ll be including where our video ads are being shown in theaters and showcase some of the new environmental branding on Visalia buses next month.