February Monthly Marketing Report

As we continue along in the spring semester, UMC has been working diligently on various projects and initiatives throughout the university. This month we saw the exciting launch of our Visalia outdoor campaign, featuring bus wraps, new digital billboards and other branded pieces throughout the city. Be on the lookout for these new pieces if you find yourself in the Visalia area. We saw a significant increase in engagement on our advertisements and social media posts as we publicly launched the new BSN program. As we continue to test new digital advertising strategies, we are finding ways to continue to increase impressions on these ads leading to continued traffic on landing pages.

As always, this month’s report is a brief snapshot of the marketing efforts of our team and the university. University Marketing and Communications is a team of strategic-thinking project managers, talented creatives and developers, and data lovers. We’re here to lead the university in brand marketing and we’re committed to serve the FPU Community.

https://intranet.fresno.edu/system/files/2020-03/february-2020.pdf