April Monthly Marketing Report

The month of April saw University Marketing and Communications continuing to partner and serve the university in a variety of capacities. Advancement and Enrollment are continuing to engage with our donors, alumni, students and prospective students via social media, digital advertisements, virtual events and emails. We remain partners with the Office of the President and Emergency Management team to stay nimble in communicating updates regarding COVID-19.

 

With a shift in advertising focusing on FPU's online programs, we have seen an increases in leads and applications. While web traffic is slightly down, time people are spending on our pages has increased. Print projects continue to stay in production as evidenced by the recently completed Transferring to FPU booklet which outlines the process for potential transfer students into both TUG and DC programs.

 

The goal of UMC remains to be a service oriented department that can meet the needs of the entire university. Please take the time to read this report and reach out to us if you have any areas in which we can be of service to you.

https://intranet.fresno.edu/system/files/2020-05/april-2020-marketing-report.pdf